Minerva is a traditional Portuguese brand which has always stood out for the quality of the products it offers. As it is a renowned brand that carries a history of excellence, the company chose to maintain a more classical image, focusing on vintage-style typography and illustration, which we found outdated and old-fashioned. In this project, we wanted to give Minerva a new look, with a more minimalist and contemporary touch, though maintaining the original logo, the figure of the goddess and the evidence of colour. By modernizing the brand, we wanted to highlight it and even reach a new audience since Minerva takes part in a market where many of the competition opt for the same retro and old aesthetic. In addition, we created a publication that showcased the collection of different canned products, with a narrative tone of the company's history and the whole production process.

Collaboration with Laura Jardim & Margarida Couceiro